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User generated content (UGC) refers to any form of content created by third-party individuals rather than brands. This includes images, videos, text, and audio shared on social media platforms, often in the form of reviews, testimonials, and posts, and the individuals creating the content can be ordinary consumers, content creators, influencers, product reviewers, photographers, etc. Content generated by a brand’s agency wouldn’t qualify as UGC in most cases.
When creating UGC video ads, highlight authenticity by using genuine user content, showcase product benefits, create an emotional connection with the audience, maintain high production standards, and include a clear call to action.
For examples of outstanding UGC video ads, visit Cohley's Explore Videos page to see content from leading brands.
To create successful TikTok content, stay trendy by keeping up with current challenges, be authentic, engage viewers quickly within the first few seconds, use relevant hashtags to increase visibility, and interact with other users through comments and collaborations.
For Instagram, focus on posting high-quality, visually appealing images and videos, maintain a consistent posting schedule and aesthetic, engage with your audience by responding to comments and messages, use relevant hashtags to reach a wider audience, and utilize features like Reels for more engagement.
Cohley helps brands generate photos, short-form videos, and product reviews. The platform allows you to generate both UGC and professional branded content optimized for social, email, site creative, key retailers like Amazon, and more. You’ll have content usage rights in perpetuity.
We work with everyone from "disruptor" brands like Imperfect Foods, Rhone, and TOMS to heritage enterprise companies like CVS and Henkel to help them generate content at scale and drive growth across digital channels.
Typically, consumer brands with a focus on eCommerce (DTC or retail), do $10m+ in annual revenue and have 15+ products are a great fit for Cohley, but there are exceptions.
1. Launch a Brief
Think of a Brief as a job posting for Creators outlining the content you're looking to generate.
2. Select the Creators
At Cohley, the Creators come to you. Choose from our pre-vetted content Creators who are actively applying to work with you on your terms.
3. Receive Content
Once Creators receive the product, they'll generate content based on what you've outlined in your brief.
While you can see content as soon as 4 weeks from Brief launch, your Customer Success Manager will work with you to build timelines that align with your team's needs.
UGC video ads can be product demonstrations, testimonials, how-to guides, unboxing videos, and lifestyle videos where users incorporate products into their daily lives.
