User generated content (UGC) refers to any form of content created by third-party individuals rather than brands. This includes images, videos, text, and audio shared on social media platforms, often in the form of reviews, testimonials, and posts, and the individuals creating the content can be ordinary consumers, content creators, influencers, product reviewers, photographers, etc. Content generated by a brand’s agency wouldn’t qualify as UGC in most cases.

To start with UGC video, set clear goals, launch a campaign with themes or challenges to inspire video creation, promote specific hashtags, engage with creators by interacting and featuring their videos, and analyze results to measure engagement and reach. Schedule a demo with Cohley to learn how they can assist you in leveraging UGC videos.

Best practices for UGC video include encouraging natural and authentic content, providing clear instructions for video creation, promoting user engagement, featuring the best user videos on your platforms, and monitoring the quality of content.

For top examples of user generated videos, check out Cohley's Explore Videos page, where you can see UGC from various brands and industries.

UGC videos include product reviews, how-to videos, unboxing videos, personal blogs, and user testimonials sharing their positive experiences with a brand.

Cohley is a visual content generation platform that doubles as your new all-in-one creator management solution (payment, chat, content generation, licensing – all using first party creator data.)

Whether you’re looking for visual content to help tell your brand’s story or searching for more creative to test in your ads and improve your conversion rates, Cohley’s platform connects you with a wide array of diverse creators who are ready to provide the content you need to deliver transformational value to your brand.

Cohley helps brands generate photos, short-form videos, and product reviews. The platform allows you to generate both UGC and professional branded content optimized for social, email, site creative, key retailers like Amazon, and more. You’ll have content usage rights in perpetuity.

1. Launch a Brief
‍Think of a Brief as a job posting for Creators outlining the content you're looking to generate.

‍2. Select the Creators
‍At Cohley, the Creators come to you. Choose from our pre-vetted content Creators who are actively applying to work with you on your terms.

‍3. Receive Content
‍Once Creators receive the product, they'll generate content based on what you've outlined in your brief.

While you can see content as soon as 4 weeks from Brief launch, your Customer Success Manager will work with you to build timelines that align with your team's needs.

We work with everyone from "disruptor" brands like Imperfect Foods, Rhone, and TOMS to heritage enterprise companies like CVS and Henkel to help them generate content at scale and drive growth across digital channels.

Typically, consumer brands with a focus on eCommerce (DTC or retail), do $10m+ in annual revenue and have 15+ products are a great fit for Cohley, but there are exceptions.