User ratingUser rating
Get the white paper!
Real People, Real Results: Why authenticity trumps AI on TikTok, Instagram, and beyond
Get the white paper
Managed Services
Plans

Voice of the Shopper

Today's discerning consumers rely on other consumers to make decisions. With Voice of the Shopper, real text and video reviews helps brands implement a powerful, authentic, always-on strategy that leads to sales lift, higher conversion rates on brand and retail product pages. It's not your polished social video.
Book a demo
How it works

Bring The Voice of the Shopper to your checkout experience.

Connect

Cohley recruits reviewers to create a curated community of consumers for your brand.
Reviewer recruitment, communication, and education
Data gathering and comprehensive product feedback

Create

Reviewers generate real text and video reviews and share product insights through surveys.
Video, photo & text reviews
Usage rights in perpetuity

Convert

Cohley reports sales lift, search rank, conversion rates and overall ROI to measure impact.
Measure critical KPIs and overall ROI
Improve retail scorecards and gather deep insights
Why Voice of the Shopper?

Consumer behavior has changed. It’s time for a new way.

Total ecommerce spend has skyrocketed up 55% since 2020 and 95% of consumers say peer advice and online reviews influence their purchase decisions. With Voice of the Shopper, increase brand authenticity with ratings, reviews, and testimonial videos. It’s your secret sauce to sales lift, conversions, and search rank.

Old way

Static product pages, studio photos only, minimal and/or outdated product reviews.

New way

Product pages that are dynamically updated to incorporate performance insights and sales data, video testimonials from authentic consumers, and product optimized for conversion.
Read blog post
Book a demo

Why brands need text & video reviews

Whether you have a team of 2 or 200, our shared team inboxes keep everyone on the same page and in the loop.
Improves SEO
Increases on-site engagement
Caters to today's more visual consumer
Heightens consumer confidence

Why video reviews perform so well

An all-in-one customer service platform that helps you balance everything your customers need to be happy.
They're authentic
They help inform page visitors
They're interactive
The create trust and connection

FAQs

Questions about Voice of the Shopper? You've come to the right place.
All FAQs
Book a demo
What's included in Voice of the Shopper?
Cohley's Managed Services include (1) reviewer recruitment, communication, and education, (2) consumer community building and surveys, and (3) insights, reporting and survey results.
Does my brand retain usage rights to assets generated with Cohley?
Yes. You have usage rights in perpetuity to text and video reviews.
How does Voice of the Shopper help my brand?
Voice of the shopper supports retail partnerships, powers successful product launches, and optimizes web content.
Is Cohley an Influencer Platform?
Cohley is first and foremost a content generation platform. While we do have creators in the platform with influential follower counts, we believe that leveraging creators for their content and creative abilities is a more impactful strategy for reaching potential customers. The ROI potential from leveraging UGC to increase your marketing and ad performance can be far greater than the reach from a one time social post. That’s why you have usage rights in perpetuity to all submitted content.
What types of brands use Cohley?
We've helped disruptor brands like Imperfect Foods, Rhone, and Harry’s, all the way up to heritage and Fortune 500 companies like CVS Pharmacy and Unilever generate content at scale.Typically, consumer brands with a focus on eCommerce (D2C or retail) and have 15+ products are a great fit for Cohley.