Creator content, decoded.
Events, announcements, launches, and hard-won lessons from the teams running seeding, UGC, and review programs at scale.
- Jul 28, 20267 min read
Introducing Product Seeding: Get Usable Creator Content at Scale
Product Seeding is live: run seeding at scale, with every asset checked against your requirements and pay-as-you-go pricing.
Zach Chmael - ReportsAug 20, 2026Report
Amazon Content Benchmarks
How much content do you need to win the digital shelf? We analyzed 17,665 top-selling ASINs to set the benchmarks for your Amazon strategy.
Product seeding
Running seeding at scale without the brand risk.
- Jul 28, 20267 min read
Introducing Product Seeding: Get Usable Creator Content at Scale
Product Seeding is live: run seeding at scale, with every asset checked against your requirements and pay-as-you-go pricing.
Zach Chmael - Aug 13, 202612 min read
Product Seeding Works Best When the Product Is the Pitch
In seeding, the product is the creator's compensation. Here's a five-part test for whether yours can carry that weight.
Zach Chmael - Jul 28, 20268 min read
Does Product Seeding Help You Show Up in AI Search?
An honest look at whether creator content influences AI-generated product recommendations — what the mechanism is, what the evidence supports, and what it doesn't.
Zach Chmael
All posts
- Aug 19, 20266 min read
Retail Media Creative: Why Your Retailer Placements Run on Social Assets
Retail media spend grew 18% this year. Most brands fill those placements with content shot for Instagram. What each network actually rewards.
Zach Chmael - Aug 18, 20269 min read
Your Amazon Listings Have Content Gaps. Here's How to Find the Ones That Are Costing You Sales
Amazon just cut product titles to 75 characters. Here's how to audit listings for image, video, and A+ content gaps, and which ones to fix first.
Tom Logan - Aug 13, 202612 min read
Product Seeding Works Best When the Product Is the Pitch
In seeding, the product is the creator's compensation. Here's a five-part test for whether yours can carry that weight.
Zach Chmael - Aug 12, 202611 min read
How to Turn Creator Content Into Instagram Performance Creative: A Guide for Paid Social Teams
Partnership Ads setup takes an afternoon. Supplying enough approved, rights-cleared creative to feed a testing cadence takes a quarter.
Erik Graber - Aug 11, 202612 min read
How to Brief Creators for Social Search: Making UGC Findable on TikTok and Instagram
Half of US consumers have searched on TikTok. Here are the five creator brief fields that decide whether your content shows up in those results.
Michelle Green - Aug 5, 20269 min read
UGC Marketing for Enterprise Brands: The Full Guide
Most UGC advice is written for DTC brands with one channel. This is for 15+ SKUs, legal review, and retail — where approvals break before content does.
Michelle Green - Aug 4, 202610 min read
AI-Generated UGC vs. Real Creators: An Honest Comparison
Where synthetic UGC wins, where it structurally can't, and the FTC exposure brands haven't priced in. From a platform with a stake in the answer.
Zach Chmael - Jul 31, 20267 min read
The Retail Creator Content System: How Seeding, In-Store, and Reviews Work Together
Seeding, in-store content, and reviews aren't three campaigns. They're one system that compounds on retail metrics. How the pieces connect, with the data.
Zach Chmael - Jul 30, 20268 min read
The LLM Search Effect: Why Enterprise Brands Are Scaling UGC Right Now
Meta confirmed in an SEC filing that public social posts train its AI. Here's what that means for brand visibility in ChatGPT, Gemini, and Perplexity — and the catch.
Zach Chmael