Ways to Increase Conversions Using Social Media
Over 90% of marketers use social media to promote products and find new customers. However, not every marketer who uses social media marketing gets a satisfactory return on investment.
Have your current or recent social media marketing campaigns failed to reach or convert as many prospects as you hoped? If so, you've struck gold.
We are about to share the best tips for boosting social media conversions to grow your sales and customer base. Before delving into our tips, let’s quickly look at why incorporating social media into your marketing strategy is crucial.
Why Social Media Is Key to Your Marketing Strategy
The latest reports show that social media users reached 4.74 billion in October 2022 (59.3% of the world’s population). Its plentiful users make social media a fertile ground for finding and harvesting new prospects to join your customer base. If your team correctly incorporates social media into your marketing strategy, you can look forward to benefits like:
TikTok and Instagram are currently the most engaging social media platforms. Since engaged people are more likely to convert, social platforms like TikTok and Instagram are excellent choices for reaching potential customers and converting them into paying customers. Other social platforms that marketers commonly take advantage of to engage and convert prospects include Facebook, YouTube, Twitter, and LinkedIn.
Over a billion users visit Facebook daily, while Instagram has over 500 million daily users. The massive number of people using social media daily makes social marketing an excellent tactic for increasing your web traffic.
The tactic requires posting engaging social media content, optimizing it for visibility, and adding a link to the content that drives viewers to your website. The tactic is so effective that over 90% of marketers agree that social media marketing can increase web traffic.
Improved Brand Awareness
As we’ve mentioned, more than half of the global population is on social media. Frequently posting brand-related content on social media will lead to more people learning about your brand and its offerings.
If your content is awesome, social media users will happily share it with their contacts on other social platforms, leading to even more people learning about your brand. Converting a prospect is easier if they are already familiar with your brand and its offerings.
How to Increase Conversions with Social Media
Now that you know what you stand to gain from social media marketing, let’s delve into our proven tactics for boosting social media conversions:
Optimize Landing Pages for Mobile
According to data from Backlinko, 99% of people access social media platforms via mobile devices. If your goal is to drive traffic to your website from social media, your social posts will have a link leading to your website. Since most of your audience will view your social media posts and click the link to your site via a mobile device, you need an optimized and mobile-friendly landing page.
If you have a mobile-unfriendly landing page, most of the mobile traffic driven to your website will leave without engaging with the page. You will have a high bounce rate, and all the money and effort put into your social media marketing will go to waste. Avoid such an outcome by optimizing your landing page to be responsive so that it displays correctly on mobile screens of all sizes.
Other ways to optimize your landing page for mobile include:
- Remove clutter
- Shorten loading time
- Use click-to-call
Utilize All Tools Available
Social media platforms typically offer various tools for promoting your brand, getting maximum visibility, and converting customers. For instance, Instagram offers Instagram Shop, which allows you to create a digital catalog of your products and sell them directly on the platform. TikTok offers a similar tool called TikTok Shop, where brands can interact with prospects and make sales.
Besides the tools offered by social media platforms, several third-party tools are available for making the most of social media. Tools for driving conversions from social media traffic include Commerce Sciences and Crowdbooster. Commerce Sciences helps track your social following and ensures you always serve relevant content, while Crowdbooster helps measure post performance and understand how viewers interact with your content.
Work with Content Creators
One of the keys to a successful social media campaign is frequently posting quality content. However, ideating and creating awesome content for regular posting can quickly become overwhelming. Fortunately, you can avoid running out of ideas by outsourcing your content creation to content creators.
Besides decreasing your workload, working with content creators can expose your brand to new audiences. For instance, if you work with an influencer with a thousand followers, their followers will see your brand-related content, leading to more brand visibility. When more people know about your brand, you have more prospects that you can convert.
Use Varying Content Types
Reach more people by publishing different types of content on various social media platforms. For instance, you can post videos on TikTok, images on Instagram, and text-based content on Facebook. Using different content will help you reach various members of your target audience across different platforms.
Also, you do not always have to create content or pay a professional to create content for your brand. For instance, you could collect user-generated content (UGC), such as product reviews and testimonials, and post them on your social media. UGC is content created about your brand or product by people who have experience with your brand or product. 76% of consumers believe UGC is more trustworthy than brand-created content.
Engage with UGC
Most consumers prefer brands that value and care about them. An easy way to show customers you care is to engage with social media content they post about your brand. For example, you can thank them for positive reviews or apologize and offer to fix the problem if they give a negative review.
Engaging with UGC in this manner will convince prospects that your customers mean more to you than sales. Besides convincing prospects to convert, engaging with UGC can help prospects and customers trust your brand more. 68% of customers say they will spend more when they trust a brand.
Measure Measure Measure
It’s not enough to create awesome social media content and post it. You also need to monitor the content to identify how well it performs. If content performs well, you should make more content like it.
On the other hand, if content underperforms, you need to make modifications to improve its performance so it can yield returns. Identifying your underperforming content will also let you know the types of content to avoid if you want your desired results.
Fortunately, measuring social media performance is now easy, thanks to user-friendly tools like Cohley. For example, Cohley’s integration with Klaviyo allows you to test visual assets and identify the ones with the best conversion rates.
Be Consistent with Branding and CTAs
You need to maintain a consistent brand image when posting on social media. Having a jovial tone today and a serious tone tomorrow can throw your audience off, leading to poor engagement and losing viewership.
You should also use the same brand name, color, and logo across all your content and social media pages. Following this tactic ensures that your brand is easily recognizable on social media. If you use different names, you could confuse your audience, leading to some prospective customers accidentally following other brands.
Lastly, use clear and concise call-to-actions (CTAs) in your social media posts. CTAs motivate your audience to take the actions you want them to take after viewing your post. With the right CTA, you can convert more social media users by directing them to click a link to your landing page, buy a product, subscribe, follow, or share your post.
Start Using Social Media to Your Advantage
In today’s highly competitive business world, social media is among the most effective tools for reaching and converting more prospective customers. However, fully using social media to your advantage requires regularly posting engaging, high-quality content. Fortunately, Cohley is here to help you get more social media conversions with less effort and money.
Through our platform, you can connect with vetted expert content creators who can provide you with custom-made UGC and other content for promoting your brand and products. Book a consultation today to discover more about how Cohley can simplify acquiring content custom-built to turn your target audience into loyal customers.
Written by Parker Dietz
Parker is a staple in our marketing team - Our Marketing Manager brings with him an intimate knowledge of the platform, and is our go-to on technical topics, and user behavior. With a wealth of knowledge about competitors and pricing, Parker is all about exploring the best way to communicate Cohley's benefits. Outside of work, Parker enjoys poorly playing guitar at parties, watching every Adam Sandler movie ever made, and eating Arabic food.