Cohley Product Update: August 2023
New Instagram Audience Data
Vetting applicants in Influencer briefs is now easier than ever! Brands are now able to see social metrics from Instagram for all creators that have authorized Meta and are most likely participating in an Influencer brief. We have a 30 day lookback window to collect all posts in-feed, stories, and reels. We analyze the total interactions including shares, likes, comments, and saves to find the average interactions per post and divide it by the creator's total follower count to show you the trending engagement per creator. This number is usually between 1 and 3%.
As stories are deleted by Instagram after 24 hours, we are capturing the engagement per story and will be able to report back on a 30 day window. For accuracy, we will not be able to report story data until 30 days of data has been captured for the individual creator. All data is updated once per day.
Social metrics can be seen in the applicant and accepted tabs or by clicking on the creator's image in a brief and navigating to the 'social metrics' tab. The graphs for Top 7 locations and Audience by Age range are interactive, displayed next to gender and top 7 language charts. Plus, the Social Profile shows reels and feed posts. Coming soon, stories and the ability to play reels in Cohley. Upon clicking a post in the social profile, brands can now view it full screen in Cohley to read the caption and count of likes and comments from Instagram.
New Influencer Tiered Payment Option
If you don’t want to pay Creators below a follower count tier, you can now set the minimum follower count for a paid tier. Any Creator that applies to your brief who is below the minimum follower count tier will be shown product only compensation. Let’s take a closer look!
Prefer to negotiate with Creators? A bug that previously never showed them as ‘paid’ has been fixed. Now Creators receiving $0 and negotiated amounts will be displayed correctly in the Completed tab when using the filters ‘paid’ and ‘not paid.’
Emojis Bring Joy
Like to send mass messages? Formatting with hyperlinks, bullets, and emojis have been added to our message editor. Happy communicating! 🤓
Fulfillment Automation with Shopify
Shopify orders now include a 'Cohley' tag to make it easier for brands to differentiate for fulfillment (ShipBob) and reporting. Here is an example of what it looks like in Shopify:
If you aren’t already aware of some automation that can occur with Shopify based on tags, reach out for some fun ideas to spice up the packages Creators receive.
Mobile experience for Creators
Creators on mobile devices now see improved navigation with a sticky footer within the brief ensuring that they can quickly access chat, the brief overview, their application, and upload content. The content page is updated throughout their stage of the brief to ensure that reviews can be left after being accepted to the brief and posts can be connected to the brief once a brand approves content and the post has been requested. Creators are on the go and we want to ensure creators can message you and quickly send content wherever they are. Watch this video for a quick overview of the new look and feel.
The experience for the Creator in the Influencer brief is also streamlined when they submit the link to their post as there is now only one button versus two options. Cohley will show the creator the correct post option based on the platform specified in the brief.
Creators that have posted their content on Instagram, YouTube, TikTok, etc. as part of an Influencer brief will also get an email confirming their post and telling them to hang tight as the brand reviews it. Why did we make this change? Previously, Creators were moved immediately to the completed stage of the brief and received a ‘That’s a Wrap!’ email. Once we changed it to where brands had the opportunity to review the post before marking the Creator as complete and having the chance to rate their work, there was a void in Creator communication. This new thank you email ensures the Creator is kept in the loop on next steps and gives the brand time to review the post.
Written by Michelle Green
Day to day Michelle is a bug finder, feature requester, business owner, and sales leader answering the question "how can we disrupt and grow revenue faster?" Michelle focuses on creating products and systems that can scale with easy-to-use functionality, automated reporting, and results that speak for themselves.