With this campaign, Sijo Home was looking to generate a buzz around its very exciting Black Friday sale. They were able to work with 14 Cohley micro-influencers to generate over 150k impressions and over 80 usable pieces of content!
More and more we’re seeing leading brands lean on data and less on their own gut feel when it comes to their ads strategies. We’re going to hear fewer and fewer marketers say things like, “We know what performs best” or “our in-house creative performs best.” Hot take…that blanket statemen
Ghosting is a relatively new term so let’s kick this off with a definition: “To end a relationship with (someone) by suddenly and without explanation withdrawing from all communication.” This scenario typically applies to dating situations, but it also applies to brands and agencies who work wit
With this Cohley campaign, Anthony Brands was looking to generate a good amount of exciting outdoor content featuring their new skincare line! They were able to work with 13 content creators to gather over 150 pieces of user-generated content that aligns with their goal!
Every e-commerce brand knows the importance of detailed photos and product descriptions to consumer purchasing decision. Equally as important and often underrated, however, is the power of online product reviews. In fact, according to Fan & Fuel , 94% of online customers read reviews befo
In recent years, many brands have made changes to the way they go about generating content. One of the more prominent changes has been the transition from in-house content creation to outsourced methods. Jessica Peltz-Zatulove, a Partner at MDC Ventures, tends to agree: “5 years ago bran
According to a survey conducted by the NRF (National Retail Federation), 55% of shoppers plan to make their holiday purchases online. In order to stay relevant during the holiday season, it’s imperative for brands to embrace online holiday shopping. Here are a few tips to get a head of the holid
Instagram has recently launched their new Creator profile that was developed to give influencers a better and more efficient way to manage their accounts. This wasn’t surprising to us since Instagram sponsorships have become the primary advertising method, replacing print and even digital ads . S
For more than three years Cohley has helped brands generate diverse, actionable content to fuel and improve content performance. Erik and I come from the User Generated Content (UGC) space, and because of that our focus early on was to provide brands with a more effective way to generate more “authe
