When dynamic visuals and audio join forces in one medium, you’ve got yourself the holy grail of storytelling: video. In fact, according to a report from HubSpot Research , more than 50% of consumers want to see videos from brands - more than any other type of content. Despit
Welcome to our second installment in a series of blog posts all about data! At Cohley, we believe data is the best indicator of campaign success. Our first blog post was all about engagement rate. (If you haven’t read it, check it out here . ) Engagement rate is certainly a crucial KPI for influe
Let’s talk data! At Cohley, we love leveraging the data behind our campaigns to inform our brands how to best optimize their content strategies. In fact, one of our favorite phrases in the office is: Let the data speak for itself We typically encounter three scenarios when discussing content cr
With demands for fresh content to populate social channels, power FB and Instagram ads, email marketing campaigns and site updates, today’s top marketers need more content than ever. Keeping up with the heightened demand for content has been a major challenge, as brands' content spend is at an all
We all know that the lucrative holiday season is also the busiest time of year for ads and branded content, so how do you break through the noise? Winning holiday content marketing strategies have evolved from spending enormous budgets on broadcast ads and creative agencies to engaging audiences th
For brands, the holiday season represents a massive opportunity to connect with customers at a time when they’re spending a lot more money than usual. According to the NRF, the holiday season can represent as much as 30 percent of annual sales for many brands and retailers…that’s
We love our clients, and we want to make sure we have the cream of the crop as our creative team. Here are some awesome pointers you should consider before applying to campaigns on Cohley.
In the female-dominated influencer space, finding the right male content partnerships can feel ever so elusive. At Cohley, we have a great portfolio of strong male content creators and we've helped many male-focused or gender neutral brands recruit strong male applicants on campaigns where
