Cohley Campaign Spotlight : Playology Pets
Playology knows that dogs experience the world through scent. So, they embedded the all-natural scents that dogs love in each toy. As the dog chews the toy, those tiny scent particles are released for their olfactory enjoyment, but barely enough for humans to smell. The scents are 100% natural so dogs will get to engage with the joy of the scent, with no chemicals or unwanted calories.
With this campaign, Playology Pets was looking to supplement their product launch with images to support their website, email marketing, and social. They wanted to work with creators who had dogs of different breeds and ages who could shoot live-action content of their pets playing with Playology’s toys. By working with 21 Cohley Influencers and their furry friends, Playology Pets was able to generate 265 high-quality assets at less than $13 per image. This campaign saved Playology Pets $13,825 all while creating a diverse content library full of fun and unique images.
Campaign Requirement: 5+ Photos
Total Accepted Cohley Creators: 21
Total Accepted Assets: 265
Total Cost: $2,100
Total Savings: $13,825
Written by Tom Logan
Our CEO and Co-Founder Tom is no stranger to the Cohley blog! With four years under his Cohley belt, Tom is our go-to on all company updates, new tech initiatives, and data focused trends. Tom helps to dictate our direction, monitor and emphasize our culture and put colleagues in the best possible positions to succeed. Tom is a self proclaimed Tech guy, Sports Writer and Lover of Rom-Com's.