A content-focused brand from the start, Cheers knew that a constant flow of user-generated photos and video testimonials were crucial to ad performance and sales. Because Cheers was originally featured on ABC’s Shark Tank as Thrive+, the alcohol health company knew it had some work to do when it decided to re-brand its packaging and change its name to Cheers.
Amidst the different stages of the re-branding process, Cheers didn’t want to lose momentum in sales. They needed a constant flow of photos and videos to use in ads throughout the re-branding process, even though the packaging was going to be completely different in a couple of months. However, their in-house creative team didn’t have the resources to generate the volume and diversity of content they needed.